Before starting SEO for a website, we should follow some essential steps for better ranking in Search engine result page (SERP). Let’s start to discuss briefly about some steps.
1. Define Goals: – Clearing goals will help you to reach your needs. First of all, you should identify the objectives of your websites. Are you need lead generations, brand awareness, or increase organic traffic? Should clearing first your objectives.
2. Website Audit: – You should check status of your site’s SEO. To identify any technical issues, using tools like Google Analytics, Google search console, or other SEO audit tools like Ahrefs, SEMrush, or Screaming Frog.
3. Keyword Research: – Searching keywords are vital process for SEO. Doing keyword research you can identify terms and phrases that your target audience is searching for. Several tools like Google keywords planner, Ahrefs, SEMrush can help for keywords searching.
4. Analyze Competitors: – You should analyze your competitor’s websites SEO strategies. What keywords they are targeting, their strength, weakness, you should identify before doing SEO. This will make your website competitive in digital landscape.
5. Optimize for User Experience: – You should ensure your website is mobile friendly. Should focus on providing good user experience, easy to navigate and fast loading time.
6. Site speed Optimization: – Page speed is an important factor for website ranking. By using tools like Google page speed insights, GTMetrix are uses to identify issues that might be slow down your website.
7. On-page Optimization: – First of all ensure that your website content is optimized properly. This includes optimizing Title Tag, Meta descriptions. Content should be informative and high quality, will increase customer engagement.
8. URL structure arrangement: – You should ensure your URLs are descriptive, clean. Try to avoid long, complicated URLs with including irrelevant keywords.
9. Set up Backlinks: – Backlinks setup from authoritative sites are very important part of SEO. Through content creation or partnership you can earn quality backlinks
10. Fixing Technical SEO Issues: – You should ensure that there are no duplicate contents, crawling error, or no broken links are there. To identify and fixing technical issues, you can use tools like screaming Frog, or Google Search Console.