1. Search Engine Optimization (SEO)
-Objective: Increases online search visibility.
-Strategy: It basically works on the website’s healthcare relevant keywords created to target local or any specific area.
2. Content Marketing
– Objective: Build trust and educate patients.
– Strategy: Create valuable content in the form of blogs, videos, and infographics on health-related topics. Share patient and doctor testimonial to build trust and educate the audience.
3. Social Media Marketing
– Objective: Engage with the community to promote services.
– Strategy: Use of popular social media platforms like Facebook, Instagram, and LinkedIn to share updates, health tips, patient testimonials, and live sessions with doctors. Engagement with the audience by responding to comments and messages regularly.
4. Pay-Per-Click (PPC) Advertising
– Objective: Drive targeted traffic to your website.
– Strategy: Run Google Ads campaigns targeting any specific medical services or specialties your hospital offers. Use of ad extensions to highlight contact information, locations, and services.
5. Email Marketing
– Objective: Nurture relationships and encourage repeat visits.
– Strategy: Send regular newsletters with health tips, updates on hospital services, and upcoming events. Use segmented email lists to target specific patient groups, such as those needing follow-up care.
6. Online Reputation Management
– Objective: Build and maintain a positive online reputation.
– Strategy: Encourage satisfied patients to leave positive reviews on Google and on healthcare review sites. Respond to all reviews—positive and negative— show that we care about patient feedback.
7. Telemedicine Promotion
– Objective: Increase awareness on usage of telemedicine services.
– Strategy: Promote your hospital’s telemedicine services through targeted ads and social media campaigns.
8. Video Marketing
– Objective: Educate and engage potential patients.
– Strategy: Produce patient testimonials, doctor interviews, and virtual tours of hospital. Share these videos on YouTube, social media, and on website to build trust and familiarity.
9. Mobile Marketing
– Objective: Reach patients on their preferred electronic devices.
– Strategy: Optimization of the hospital’s website for mobile devices and develop a mobile friendly app for easy appointment scheduling and patient support. Use SMS campaigns to send appointment reminders and health tips.
10. Influencer Partnerships
– Objective: Leverage of trusted voices to reach a wider audience.
– Strategy: Collaborate with healthcare influencers, local celebrities, or health bloggers to promote your hospital’s services. Influencer partnerships can reach and attract more patients.
—
These strategies are designed to help hospitals in India effectively market their services in 2024, focusing on both online visibility and patient engagement.